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Glamping as a new form of tourism and an analysis of its potential in Czechia
de Wolfová, Tereza ; Vágner, Jiří (advisor) ; Burda, Tomáš (referee)
The diploma thesis deals with a new form of tourism - glamping in Czechia. Based on the analysis of the Czech glamping offer explains the current development and potential of glamping in Czechia. The first part of the thesis focuses on the theoretical framing of glamping tourism as part of tourism and its general characteristics and latest development. An important point of the thesis was to define the geographical distribution of glamping in the world. Based on the identified characteristics, a qualitative research of glamping in Czechia were created, the methods of which are the analysis of market supply and demand and the method of semi-structured interview and field research. The empirical part of the thesis is based on an analysis of the current state of glamping in Czechia. In this part, the locations of glamping and the preconditions for glamping destinations in Czechia were defined, which contains also a general characteristic, which also deals with the target group and the seasonality of glamping. The thesis was written during the Covid-19 pandemic, and therefore examines its effects and consequences especially on glamping tourism. The main benefits of this work include the provision of the first comprehensive view of the phenomenon of glamping in the Czech environment, which no one has...
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Tourism of Northern Sweden
Trubanová, Martina ; Jenčková, Jiřina (advisor) ; Kalábová, Markéta (referee)
The aim of this Bachelor Thesis is to evaluate the current situation of tourism in Northern Sweden. The theoretical part defines basic terms of tourism and describes its forms that are most relevant to the given region. The beginning of the practical part deals with the description of Sweden, with the development of local tourism and with the current conditions. Subsequently, the thesis focuses on offered attractions and, the development and the structure of visitors. Afterwards, the last part uses PEST and SWOT analysis for general assessment of the given region. In the end, Northern Sweden is compared to both, the rest of the country and to the neighbouring parts of Norway and Finland.
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Ecotourism in Balikpapan Bay
Šamšulová, Martina ; Trnka, Radek (advisor) ; Pixová, Michaela (referee)
Tourism in tropical areas represents the fastest-growing branch of tertiary sector. The Balikpapan Bay (Eastern Kalimantan, Indonesia) is partly covered by mangroves and remains of primeval tropical forest that are extraordinary for their unique biodiversity. To avoid over-exploitation of described destination, detailed analysis of the evolving tourism and implementation of its sustainable form - ecotourism is necessary. The submitted project builds on one of the latest topics of longitudinal research running by Stanislav Lhota, PhD. in this area. Supervisor of this thesis, Radek Trnka, PhD. also joined the research in its beginning in 2005. Description and evaluation of current condition of ecotourism in Balikpapan Bay area is the main goal of the diploma thesis. Therefore, activities of organizations acting on natural tourism field, and which are connected with ecotourism, were analyzed in depth. The semi-annual field research was done in the area of Balikpapan Bay, while a combination of several qualitative techniques, especially participant and non- participant observation and semi-structured interviews as well as document analysis marginally, was used for data collection. The research brought several main findings. Concept ecotourism is perceived as an educative nature-based tourism by...
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